The Digital Advertising Industry is worth over $200 Billion a year, employs millions of people, and touches nearly every human in the world. With all that money, people, and reach there are naturally lots of different products, technology, terms, tools, etc. that advertising professionals need to understand to properly do their jobs. However, there are little-to-no resources available to properly train people. Enter AdCoach.
AdCoach provides classes and certifications that cover everything from the basics about the industry, to more complicated topics like Programmatic Buying, Fraud and Viewability, Location Targeting, and much, much more. Pick the course that best fits your needs to grow your personal value, or purchase a group plan to train multiple people within a single organization.
★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean C
★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh
★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit
★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser
★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla