Disney Joins Facebook Boycott #StopHateForProfit

Ben Silverstein

22 July, 2020

This week Disney announced that they are joining the Facebook boycott. The Wall Street Journal reported: "Walt Disney has dramatically slashed its advertising spending on Facebook Inc., according to people familiar with the situation, the latest setback for the tech giant as it faces a boycott...

Why I’m Leaving SkillShare - An Open Letter

Ben Silverstein

14 June, 2020

Why I will no longer be promoting my online courses on SkillShare Disclaimer: TL;DR summarized at the end of this artilce. SkillShare is one of the largest online elearning communities. It has thousands of courses and millions of users. In fact, according to SimilarWeb it has over 10M monthly...

Quibi is Failing Because They Looked at The Right Data But Came to The Wrong Conclusion

Ben Silverstein

17 May, 2020

Editors Note: Last week AdWeek published my Op-Ed on Quibi and what I believe are many of their problems. The article they posted was slightly edited (as is normal with op-ed's) but I wanted to publish the full article, which is what you'll see below. Enjoy! Quibi isn’t failing because of the...

Introducing Terrible Ads - An AdCoach Podcast

Ben Silverstein

11 November, 2019

Introducing Terrible Ads, a podcast where we take a look at some of the biggest marketing failures, and stories behind them. Most ad campaigns successfully drive business and grow sales for their respective companies. But sometimes these ad campaigns don't just fail at growing business, they end...

Mobile is expected to account for 70% of all online advertising in the US

Ben Silverstein

21 August, 2019

According to a recent study by PwC, mobile will grow faster than the online advertising market as a whole for the forecast period, boasting a CAGR of 13.1%. In 2019, mobile is expected to account for 70% ($86.3 billion) of all online advertising in the US. By 2023, that percentage is expected to...

What the FAQ - SEO [Search Engine Optimization]

Ben Silverstein

18 January, 2019

I’ve received a number of questions lately about ways to promote websites and content for free. While most people will think about social and trying to making things go viral, I get the impression that lots of people are skipping over the most important thing to focus on, SEO. Don’t know what...

What The FAQ - Viewability

Ben Silverstein

06 December, 2018

Starting around the end of 2014/early 2015 the term 'viewability' started to enter the digital advertising world. It was a new process that radically changed how digital ads were bought and sold. But exactly what it means and how it works was less than straight forward. In Short: Viewability...

What The FAQ - Second Price Auctions

Ben Silverstein

11 November, 2018

What the FAQ – Second Price Auctions The world of digital advertising is powered by auctions. Everything from search ads, to social media, to banner ads involves some sort of auction. But how do they work and what does ‘second price’ mean? When an advertiser looks to buy an ad unit in a...

What the FAQ – Who Owns GPS?

Ben Silverstein

11 November, 2018

What the FAQ – Who Owns GPS? GPS data is used for everything from Maps to Weather apps, to Instagram posts, but who actually owns and manages this technology? You probably use GPS data every day whether you know it or not. We use it when we check the weather on our phone, hail an Uber, or look...

What The FAQ - Location Data

Ben Silverstein

10 November, 2018

If you’ve ever opened Google Maps, Uber, Lyft, a Weather App, or one of hundreds of other apps you may have been prompted with a request to share your location. With some apps like Weather and Maps, this makes sense. But sometimes an app that has no need for location data will ask for this, like...

What The FAQ?

Frequently Asked Questions about Digital Advertising & Marketing

Disney Joins Facebook Boycott #StopHateForProfit

Why I’m Leaving SkillShare - An Open Letter

Quibi is Failing Because They Looked at The Right Data But Came to The Wrong Conclusion

Introducing Terrible Ads - An AdCoach Podcast

Mobile is expected to account for 70% of all online advertising in the US

What the FAQ - SEO [Search Engine Optimization]

What The FAQ - Viewability

What The FAQ - Second Price Auctions

What the FAQ – Who Owns GPS?

What The FAQ - Location Data

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