What The FAQ?

Frequently Asked Questions about Digital Advertising & Marketing

Google Announcement Shakes Up Ad Industry

This week Google made a major announcement about the collection of cookie data and how they allow targeting and tracking on their platform. The March 3 blog post outlined a new path forward for Google, while also addressing some alternative targeting options put forth by others in the...

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Beacons - iBeacon & Eddystone - Location, Location, Location Section: 3

Beacon technology looked like it may have the ability to reshape mobile messaging as we know it when it rolled out in the mid-2010s. First Apple launched iBeacon in 2013 and installed Beacons in over 250 Apple stores. A year later, Macy’s installed 4,000 Beacons across their shops. iBeacon is...

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GPS (Global Positioning System) Targeting - Location, Location, Location Section: 2

If you’ve ever used Google Maps, Waze, Apple Maps, TomTom, Garmin, or shared your location with any app on your smartphone, then you were sharing and using GPS data. GPS was invented by the U.S. military in the 1970s, and eventually declassified and made available for civilian use in 1983. For...

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IP (Internet Protocol) Targeting - Location, Location, Location: Section 1

IP stands for Internet Protocol, and is the most common type of location targeting on desktop devices. It was also one of the first types of location targeting available. If you’ve ever run a digital ad campaign and targeted ads at the country, state, or zip code level its likely that you...

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Location, Location, Location: From GPS signals to beacons, how location targeting works and the different solutions available to advertisers

In 1941 the first paid television ad aired for Bulova watches. It ran for one minute before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. Bulova paid an estimated $4.00 - $9.00 for the placement. For Bulova that was a pretty good deal. They could potentially get their...

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Introducing The eCourse to Profit Super Stack

Little known fact: In 1998, the year Google was launched, the word “e-learning” was also born. No bells and whistles, no videos, no fancy graphics, just...words. It didn’t look like much then…But…Just like Google, this industry has grown up. By 2025, the...

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Disney Joins Facebook Boycott #StopHateForProfit

This week Disney announced that they are joining the Facebook boycott. The Wall Street Journal reported: "Walt Disney has dramatically slashed its advertising spending on Facebook Inc., according to people familiar with the situation, the latest setback for the tech giant as it faces a boycott...

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​Why I’m Leaving SkillShare - An Open Letter

Why I will no longer be promoting my online courses on SkillShare Disclaimer: TL;DR summarized at the end of this artilce. SkillShare is one of the largest online elearning communities. It has thousands of courses and millions of users. In fact, according to SimilarWeb it has over 10M monthly...

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Quibi is Failing Because They Looked at The Right Data But Came to The Wrong Conclusion

Editors Note: Last week AdWeek published my Op-Ed on Quibi and what I believe are many of their problems. The article they posted was slightly edited (as is normal with op-ed's) but I wanted to publish the full article, which is what you'll see below. Enjoy! Quibi isn’t failing because of the...

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Introducing Terrible Ads - An AdCoach Podcast

Introducing Terrible Ads, a podcast where we take a look at some of the biggest marketing failures, and stories behind them. Most ad campaigns successfully drive business and grow sales for their respective companies. But sometimes these ad campaigns don't just fail at growing business, they end...

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