What The FAQ?

Frequently Asked Questions about Digital Advertising & Marketing

What The FAQ - Location Data

If you’ve ever opened Google Maps, Uber, Lyft, a Weather App, or one of hundreds of other apps you may have been prompted with a request to share your location. With some apps like Weather and Maps, this makes sense. But sometimes an app that has no need for location data will ask for this, like...


What The FAQ - Header Bidding

Have you ever asked yourself what Header Bidding is? Or worse, have you ever been asked what Header Bidding is? Do you see companies promoting their Header Bidding solution, or Dynamic Allocation, or Cloud-Based Header Bidding solutions? If you answered yes to any of these questions but don’t...