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Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject.
This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.
In this 35 minute course I cover the following topics:
- What Personal Data (PII) is
- What laws exist to regulate data collection
- Different types of Data Categories that Advertisers look for
- How data is actually collected
- Ad-Tech companies involved in the data & ad delivery process
At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices.
Real Student Testimonials:
★★★★★ “Very clear and to the point. I like the graphics.” - David Peterson
★★★★★ “Very clear presentation. I understand very easy.” - Catalin Badea
Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching, Silverstein works full time in the mobile advertising space, and is a consultant for the IAB's Learning & Development and certification group.