Big Data in Advertising - Explained in Plain English
A 30 min overview of what kind of data advertisings use and how that data is collected on your devices.
Use HALFOFFDATA to save 50% On This Course!
Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject.
This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.
In this 35 minute course I cover the following topics:
- What Personal Data (PII) is
- What laws exist to regulate data collection
- Different types of Data Categories that Advertisers look for
- How data is actually collected
- Ad-Tech companies involved in the data & ad delivery process
At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices.
Real Student Testimonials:
★★★★★ “Very clear and to the point. I like the graphics.” - David Peterson
★★★★★ “Very clear presentation. I understand very easy.” - Catalin Badea
I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. I've managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category.
Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews.
When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills!
I can't wait to see you in class!