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Digital Advertising & Marketing 301 - Preview

Watch The Digital 301 Preview Video. Full course coming Fall 2018

Digital 301 Will Be Coming Soon. Until then, check out the preview video!

Course Subjects:

  1. Location Targeting: IP, Wifi, GPS. What’s the difference between these types of targeting and how do they work on Desktop and Mobile?
  2. Beacons: What is Beacon technology, how is it different from GPS, and best practices.
  3. Retargeting: We’ve all seen a retargeting ad campaign, but how does it work?
  4. Bid Requests: Part of the RTB (Real Time Bidding) process of course requires someone to bid. But how does that work and what exactly are they bidding on?
  5. Research: Research is how you can decide what to say, where to say it, and sell through your ideas. We review helpful tools and show you how the pros do it.
  6. Platform Demos: You’ve heard of these platforms, and you may even understand what they do. But have you ever used them? We see how to setup real-life campaigns in three major ad-tech platforms.
    1. Demand Side Platform (DSP)
    2. Supply Side Platform (SSP)
    3. Facebook Power Editor
  7. Contract Negotiations: Once you’ve decided where you want to run an ad campaign, you need to buy the media. But large budgets will give you the ability to negotiate things like pricing and flights. We review the process and parties involved.
  8. Ad Blocking: Ad Blocking is a HUGE issue in the industry. We review how it works, ad blocking companies, and the industry’s response.


Your Instructor


Ben Silverstein
Ben Silverstein

Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching, Silverstein works full time in the mobile advertising space, and is a consultant for the IAB's Learning & Development and certification group.


Course Curriculum


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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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