In 12+ hours of online content we take you through everything you need to know about the digital advertising industry. Starting with Digital 101 you are introduced to the basics of what digital is and eventually work through a 201 and 301 level class. After that you are introduced to Programmatic Advertising, and finally we end with a section dedicated to How to Sell Digital.
Dozens of subjects will be covered including the below:
Review all the companies involved in the digital space and what they do. Using a whiteboard we break down publishers, exchanges, SSPs, DSPs, and Agency Trading Desks, and how they all work together.
Get introduced to social media and how it can be leveraged for advertisers. Not all social media channels are the same and properly selling it requires an understanding of the pros and cons of each platform.
Targeting & Retargeting
We review the different types of audiences used in digital media, such as behavioral, contextual, and demographic. We also review what retargeting is and when/how it can be used.
Programmatic Advertising is the gas that powers digital advertising platforms like Google and Facebook. We walk through what it means, the companies involved, and breakdown the process in an easy to understand way.
How to Sell Digital
Once you’ve learned all about the digital advertising industry, the next thing to do is make money selling it. But selling digital is different from selling any other type of media.
& Much More
We cover dozens of digital advertising topics in over 80 online lectures. Take the course on your own time and focus on the subjects more important to you and your business.
Real Student Reviews
★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses."
- Diane Tody
★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.”
- AJ Du Toit
★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.”
- Raul Bonilla
Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching, Silverstein works full time in the mobile advertising space, and is a consultant for the IAB's Learning & Development and certification group.