[Webinar] - Intro to Programmatic Advertising - Dec. 18, 2018
A 45 minute overview of Programmatic Advertising
When: Tuesday, December 18th at 6:30pm EST
Why: Because if you work in digital advertising and don't fully understand what Programmatic Advertising is or means, it's time to get up to speed.
Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do?
By 2020 programmatic advertising is expected to be a $65B a year industry, or about 20% of all digital ad dollars. This is up nearly 2,000% from just 2011. An industry of this size, with such explosive growth, requires a lot work by many different companies. It also requires a complex system that results in benefits for all parties.
In this 45 minute Webinar I'll give you an Introduction to Programmatic Advertising.
- Define Digital Advertising
- Ad Sizes & Standards
- Common Pricing Models
How It Works
- Ad-Tech Companies
- Programmatic Process
- Using Data to Inform Buys
- Programmatic vs. RTB
- Auction Types
Sign-Up today and join live on December 18, 2018 at 6:30pm EST
Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching, Silverstein works full time in the mobile advertising space, and is a consultant for the IAB's Learning & Development and certification group.