The Digital Advertising & Certification Bundle
Award-Winning Digital Media Professional Ben Silverstein Provides You 9 Hours of Content on Effective & Clever Marketing in the Vast Online World
The Digital Advertising & Certification Bundle includes five of the most popular advertising and marketing classes available at AdCoach. Save money buy purchasing the bundle and get all of the below in one purchase:
Courses Included with Purchase:
Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more to grow your career
Digital Advertising & Marketing 201: Today's Trends & Topics
Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
Digital Advertising & Marketing 301: The Professional Course
Learn what the pros know about digital advertising
Introduction to Programmatic Advertising - Digital Marketing
Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys
Digital Ad Sales Certification: Be Prepared for Your First Sale Today
Learn how to sell and resell digital ads without any upfront investment and grow your sales toolkit
Dozens of subjects will be covered including the below:
Review all the companies involved in the digital space and what they do. Using a whiteboard we break down publishers, exchanges, SSPs, DSPs, and Agency Trading Desks, and how they all work together.
Get introduced to social media and how it can be leveraged for advertisers. Not all social media channels are the same and properly selling it requires an understanding of the pros and cons of each platform.
Targeting & Retargeting
We review the different types of audiences used in digital media, such as behavioral, contextual, and demographic. We also review what retargeting is and when/how it can be used.
Programmatic Advertising is the gas that powers digital advertising platforms like Google and Facebook. We walk through what it means, the companies involved, and breakdown the process in an easy to understand way.
How to Sell Digital
Once you’ve learned all about the digital advertising industry, the next thing to do is make money selling it. But selling digital is different from selling any other type of media.
& Much More
We cover dozens of digital advertising topics in over 80 online lectures. Take the course on your own time and focus on the subjects more important to you and your business.